Pujje is a brand containing Apulian history and values. In fact, its name means Puglia (Apulia) in the ancient idiom of Taranto. It is a brand closely linked to the land where it was born, i.e. Taranto, the so-called “Town of the Two Seas”, an important colony of Magna Graecia in the past. This strong link is expressed also through the names of the products: Anfitrite, Rea and Helios are the names of three divinities belonging to Greek mythology, symbols of its characterizing elements: the earth, the sea and the sun.

Anfitrite, the beautiful black haired sea Goddess searched for protection from Poseidon by Atlas, as she didn’t want to get married. Founded by a dolphin sent by the God of Sea, she was persuaded to marry him.

As her surname Halosydne “the seafed”, Anfitrite Olive Oil is born along the Ionian Coasts, where it is grown by the fresh sea wind climbing up on hillside and brings Mediterranean Sea taste with itself.

The Goddess of the Sea reminds of the lightness of the Multicultivar Anfitrite.


Rea, Goddess of Earth, Nature and Abundance, who gave birth to Zeus and protected him from the appetite of her husband Chronus, who ate his children fearing to be ousted, as he formerly did with his father Uranus.

Thus Rea Olive Oil originates from protection and lovely care that our firm has for the fruits gifted by our Earth and becomes their guardian.

The Goddess of the Earth reflects the strong soul of the Multicultivar Rea.

Olive growing in Taranto area has very ancient origins. The Messapians were the first people to introduce olive growing in the first millennium BC. Later on, with the Phoenician and Greek colonizations there was a further development of this kind of growing throughout the area, thanks also to new technological achievements.

The remote origins of these lands are still visibile; here, in fact, it is not unfrequent to chance upon ancient millstones and presses. These centuries-old traditions are also witnessed in the Archaeological Museum of Taranto where craters and urns are jealously kept along with their representation of mythological scenes where the olive tree is the main character.

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