Pujje is a brand containing Apulian history and values. In fact, its name means Puglia (Apulia) in the ancient idiom of Taranto. It is a brand closely linked to the land where it was born, i.e. Taranto, the so-called “Town of the Two Seas”, an important colony of Magna Graecia in the past. This strong link is expressed also through the names of the products: Anfitrite, Rea and Helios are the names of three divinities belonging to Greek mythology, symbols of its characterizing elements: the earth, the sea and the sun.

Anfitrite, the beautiful black haired sea Goddess searched for protection from Poseidon by Atlas, as she didn’t want to get married. Founded by a dolphin sent by the God of Sea, she was persuaded to marry him.

As her surname Halosydne “the seafed”, Anfitrite Olive Oil is born along the Ionian Coasts, where it is grown by the fresh sea wind climbing up on hillside and brings Mediterranean Sea taste with itself.

The Goddess of the Sea reminds of the lightness of the Multicultivar Anfitrite.


Rea, Goddess of Earth, Nature and Abundance, who gave birth to Zeus and protected him from the appetite of her husband Chronus, who ate his children fearing to be ousted, as he formerly did with his father Uranus.

Thus Rea Olive Oil originates from protection and lovely care that our firm has for the fruits gifted by our Earth and becomes their guardian.

The Goddess of the Earth reflects the strong soul of the Multicultivar Rea.

Helios, God of the sun, was the son of the Titans Theia and Hyperion and brother of Selene, the Moon. Every morning he crossed the sky from the East, driving the golden chariot of the sun, drawn by four steeds breathing fire from their nostrils and in the evening he plunged himself into the West. He is said to have owned seven herds of oxen, representing the seven days of the week, and seven flocks of sheep, representing the seven nights on the Island of Trinacria.

Similarly Helios Evoo strengthens, creates, protects and heals.

The God of light and warmth symbolizes the pure taste of the bright Monocultivar Helios.


Hyperion was the son of Uranus the Sky and Gea the Earth. He is the Titan of vigilance and watchfulness , as evoked by his name, meaning “the High-One”.

Similarly Iperione Evoo helps, supports, aids the chef.

The Titan of vigilance and watchfulness symbolizes the harmonious and unifying character of the light Multicultivar Iperione.

Olive trees planting in Taranto has a very ancient history. In the first millennium B.C. Messapians were the pioneers of olive planting. Thanks to the colonization of Greeks and Phoenicia people, the development of those plantations grew further and the techniques became finer.

The early roots are still obvious throughout the country; as a matter of fact it is not difficult to observe old millstones and olive presses. These century-old traditions are treasured in the National archeologic museum of Taranto as well; here it is possible to observe kraters and amphoras with engravings of mythological scenes revolving around the olive tree.